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CASE STUDY 06 · POLITICAL PR · KISSAN ITTEHAD

Kissan Ittehad Pakistan: media, PR and campaigns for a national farmers’ movement

Marksol runs media and public relations for Kissan Ittehad Pakistan and its Chairman, Khalid Hussain Batth: social media, TV and press coverage, campaign media, and TV and podcast interviews.

THE CLIENT

Kissan Ittehad: a farmers’ movement with a national voice

Kissan Ittehad is a Lahore-based farmers’ organisation and political party, led by Chairman Khalid Hussain Batth. It raises the issues of Pakistani farmers and takes them to the government through meetings, press conferences, rallies and long marches.

The movement needed one team to carry its message to farmers, the media and policymakers, every day and during big campaigns.

WHAT WE DID
01

Social media management

Run the official Facebook pages of Kissan Ittehad and Chairman Khalid Hussain Batth: regular posts, videos and reels, and coverage of meetings and press conferences.

02

TV & media coverage

Press releases, media invitations and follow-up with news channels and newspapers, so the movement’s statements and events are covered on TV and in print.

03

Campaigns, rallies & long marches

Media planning for protests, rallies and long-march announcements: key messages, videos, posters and content from the ground.

04

TV interviews & podcasts

Arrange and prepare TV interviews, talk shows and podcasts for the Chairman, with talking points and short clips for social media.

THE LEADER

Khalid Hussain Batth, Chairman Kissan Ittehad

Alongside the party, Marksol manages the public profile of Chairman Khalid Hussain Batth: his official Facebook page, followed by more than 116,000 people, his statements, his TV appearances and his interviews.

Every campaign message goes out in one voice, on the party page, the Chairman’s page and the news.

ON THE GROUND

From farmers’ meetings to the field

Photos from Kissan Ittehad meetings and events, published on the movement’s official pages.

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