Marksol and ZAPTA Technologies Sign MOU on AI Tools and Digital Marketing
Marksol, an e-commerce growth agency in Lahore, has signed a memorandum of understanding (MOU) with ZAPTA Technologies (Private) Limited, a Pakistani software company, to offer software, AI tools and digital marketing to Pakistani businesses together.
The MOU puts a software company and an e-commerce growth agency on the same side, so Pakistani brands can get technology and marketing from partners who already work together.
Short answer: the Marksol and ZAPTA MOU is a partnership between a Lahore e-commerce growth agency and a Pakistani software company. A brand can get its website, app or software built by ZAPTA and its store, ads and content run by Marksol, with both teams working from one plan.
The MOU was reported by Punjab Post (opens in a new tab) on 7 November 2026, by The World News AM (opens in a new tab) on 8 November 2026 and in a TV report on NTN News on 8 November 2026.
Who signed the MOU
Hasan Farid Joyia, Founder and CEO of Marksol, signed the MOU for Marksol. Atiq ur Rehman signed for ZAPTA Technologies, and Nasir Ali Joyia of ZAPTA Technologies was also present at the signing in Lahore.
About Marksol and ZAPTA Technologies
Marksol is an e-commerce growth agency in Lahore, founded in 2024. It builds Shopify stores and runs Meta and TikTok ads, content, e-commerce SEO and brand PR for Pakistani brands, and makes its own free tools such as Marksol Rank, Marksol Ads Studio and Marksol Confirm.
ZAPTA Technologies (Private) Limited is a software development company founded in 2020, with a team of about 100 people. It builds web apps, mobile apps and software products.
What the MOU covers
- Software, AI tools and digital marketing services offered to Pakistani businesses together.
- Joint work on projects that need both technology and marketing.
- AI-based audit tools to review client websites.
- Referring clients to each other.
- Joint training sessions on e-commerce and digital skills.
What it means for Pakistani brands
Hasan Farid Joyia said the partnership will especially help small and medium brands that are moving their sales to Shopify, Instagram and other online channels, and that local tech companies and local growth agencies can do more when they work together.
For a brand, it means one plan for the website or app and the marketing, instead of two separate teams that never talk to each other. Marksol already offers a free store audit within 48 hours.
In the news
- Punjab Post (opens in a new tab), 7 November 2026: e-commerce agency and software company sign MOU on technology, AI tools and digital marketing (Urdu).
- The World News AM (opens in a new tab), 8 November 2026: Marksol, ZAPTA Technologies join hands to support Pakistani businesses (English).
- NTN News, 8 November 2026: TV report on the MOU signing in Lahore.
Want one team for your store, ads and AI tools?
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Frequently asked questions
What is the Marksol and ZAPTA MOU?
It is a memorandum of understanding between Marksol, an e-commerce growth agency in Lahore, and ZAPTA Technologies, a Pakistani software company, to offer software, AI tools and digital marketing to Pakistani businesses together.
When was the MOU signed?
The MOU was signed in Lahore in November 2026. Punjab Post reported it on 7 November 2026, and The World News AM and NTN News on 8 November 2026.
How can a business work with Marksol and ZAPTA?
Contact Marksol on +92 319 7681402 or info@marksol.pk, or book a free store audit at marksol.pk. Projects that need software are shared with ZAPTA Technologies.
Founder & CEO of Marksol, Lahore. Entrepreneur since 2014 and former media strategist, now helping Pakistani brands grow with Shopify, performance ads, content, SEO and PR. About Marksol · Contact
IN THIS ARTICLE
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