How a New Kids Brand in Pakistan Made Rs 10 Lakh in 45 Days (Real Shopify and Meta Ads Data)
Real numbers from MiniKo’s Shopify and Meta Ads accounts: 440 orders, Rs 1.02 million in sales and 9.7x ROAS in 45 days, plus the exact steps a small Pakistani brand can copy.
MiniKo, a new kids and baby clothing brand in Pakistan, started with no store, no ads and no content. In 45 days with Marksol it made over Rs 10 lakh from 440 orders.
A 1.82% conversion rate: about 2 in every 100 visitors placed an order, almost all of them cash on delivery.
About Rs 83,000 in Meta ad spend in 30 days, with around Rs 7.8 lakh in sales recorded by Meta.
Short answer: MiniKo is a new kids and baby clothing brand in Pakistan. It started with no store, no ads and no content. In its first 45 days with Marksol it crossed Rs 10 lakh (Rs 1.02 million) in sales from 440 orders. Meta ads brought back around Rs 9 to 10 for every Rs 1 spent. This is what new brand sales in Pakistan can look like when the basics are done right. This article shows the real numbers, what we did, and how another small brand can copy the same plan.
Most “case studies” online show one big number and nothing else. Here we show the screens we actually work from every day: the Shopify dashboard and the Meta Ads Manager. Everything below comes from MiniKo’s own accounts, which Marksol has managed from day one.
New brand sales in Pakistan: the numbers at a glance
| What we measured | Result | Where it comes from |
|---|---|---|
| Total sales | Rs 1.02 million (over Rs 10 lakh) | Shopify |
| Orders | 440 | Shopify |
| Store visits (sessions) | 23,600 | Shopify |
| Conversion rate | 1.82% (about 2 in every 100 visitors bought) | Shopify |
| Average order value | About Rs 2,300 | Rs 1.02M ÷ 440 orders |
| Meta ad spend, last 30 days | About Rs 83,000 | Meta Ads Manager |
| Sales value reported by Meta, last 30 days | About Rs 7.8 lakh | Meta Ads Manager |
| Return on ad spend (ROAS) of the main campaigns | 9.2x to 10.7x | Meta Ads Manager |
A quick note on the numbers: Shopify counts every order, from ads, Instagram, WhatsApp and people coming back on their own. Meta only counts the sales it can link to an ad. That is why the two totals are not the same, and why we always judge a campaign by both.
Who is MiniKo?
MiniKo is a Pakistani startup brand that sells baby clothes, newborn gift sets and kids’ accessories online. When the owner came to us, the brand had products but nothing else in place: no website, no ad account set up for selling, no product photos made for social media, and no plan.
The owner gave Marksol the full job, and still does today:
Having one team handle all four parts matters more than most people think. When the person running ads can also change the product page or the offer the same day, problems get fixed in hours, not weeks.
Step 1: Build a store that people trust enough to order from
In Pakistan, most people do not know a new brand. Before they order, they ask themselves three questions: Is this real? Will I get what I see? Can I pay when it arrives?
So the store was built to answer those questions quickly:
The result was a 1.82% conversion rate. In simple words, about 2 out of every 100 people who opened the store placed an order. For a brand nobody had heard of a few weeks earlier, that is a strong start, and it is the reason the ads could stay profitable.
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Step 2: Make content before you spend on ads
Ads only work as well as the pictures and videos inside them. A lot of new brands put money into ads with one product photo taken on a phone, then decide that “ads don’t work”.
For MiniKo, the content we create focuses on three things:
Good content also lowers the cost of ads. When people stop scrolling and click, Meta shows your ad to more people for the same money.
Step 3: Run Meta ads that are built to sell, not just to get likes
Here is the real breakdown of MiniKo’s Meta campaigns for the last 30 days (28 September to 27 October 2026). These are the numbers straight from Ads Manager.
| Campaign | Goal | Spent | Results | Cost per result | Sales value | ROAS |
|---|---|---|---|---|---|---|
| Main sales campaign | Website purchases | Rs 56,069 | 203 purchases | Rs 276 | Rs 5,43,134 | 9.69x |
| Combo offer campaign | Website purchases | Rs 13,367 | 38 purchases | Rs 352 | Rs 1,43,315 | 10.72x |
| Second product range | Website purchases | Rs 7,361 | 26 purchases | Rs 283 | Rs 67,555 | 9.18x |
| Giveaway | Profile and page visits | Rs 148 | 97 visits | Rs 1.52 | Not a sales goal | – |
Two smaller campaigns also ran in the same period and returned 3.96x and 4.70x. They were kept small on purpose, because their job was to test, not to scale.
What ROAS means in plain words: ROAS is “return on ad spend”. A ROAS of 9.69 means that for every Rs 1,000 spent on ads, Meta recorded about Rs 9,690 in sales. In our experience, most small brands in Pakistan are happy with 3x to 4x. MiniKo’s main campaigns stayed above 9x.
What made these ads work
Step 4: Manage the store every day, not once a month
The fourth part is the least exciting and the most important. Someone has to look at the store and the ads every single day:
Because Marksol manages MiniKo’s store, content and ads together, these small daily decisions happen without waiting for meetings or emails between three different agencies.
How much did this cost?
When people talk about new brand sales in Pakistan, this is the question every brand owner asks first, so here is a straight answer for the ads part. In the last 30 days, MiniKo spent about Rs 83,000 on Meta ads, and Meta recorded about Rs 7.8 lakh in sales from those ads. That works out to roughly Rs 2,800 a day.
The cost of building the store, making content and managing everything is separate and depends on how many products you have and how much content you need. If you want an idea for your own brand, the honest way is to look at your products first, which is why we offer a free store audit before quoting anything.
Mistakes we helped MiniKo avoid
These are mistakes we see again and again with new Pakistani brands. Avoiding them was a big part of MiniKo’s result.
How to use this plan for your own brand
You do not need a big budget to get new brand sales in Pakistan. Follow the same order MiniKo did:
Want the same plan for your brand?
MiniKo is still with Marksol today. We built its Shopify store, make its content, run its Meta ads and manage the store every day. If you run a Pakistani brand and want to know what is stopping your store from selling, ask for a free store audit. We review your store and ads within 48 hours, with no obligation. You can also read the full MiniKo case study or see how we approach Shopify store development and Meta and TikTok ads.
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Frequently asked questions
Can a new brand in Pakistan really make Rs 10 lakh in 45 days?
Yes, MiniKo did, but it was not luck. It needed a store that people trusted, good content, purchase-focused Meta ads and daily management. Results depend on your product, price and budget.
What is a good ROAS for Meta ads in Pakistan?
In our experience, 3x to 4x is a healthy start for most small brands. MiniKo’s main campaigns ran between 9.2x and 10.7x over 30 days, and the combo offer campaign was the best at 10.72x.
How much should I spend on Meta ads per day?
Start with an amount you can keep running every day for at least two weeks. MiniKo’s main campaign ran at Rs 3,500 a day. Spending a small amount for one or two days and stopping gives Meta nothing to learn from.
Is cash on delivery necessary for a Pakistani online store?
For most stores, yes. Almost all of MiniKo’s orders are COD. Offer card and wallet payments too, but never hide COD.
Why are Shopify sales and Meta sales different?
Shopify counts every order from every source. Meta only counts the orders it can link to an ad. Use Meta to compare campaigns and Shopify to see your real business.
Founder & CEO of Marksol, Lahore. Entrepreneur since 2014 and former media strategist, now helping Pakistani brands grow with Shopify, performance ads, content, SEO and PR. About Marksol · Contact
IN THIS ARTICLE
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