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Meta & TikTok Ads Built on Real Unit Economics

Campaigns planned around break-even ROAS and profit, not vanity reach.

Performance Ads

Spend where the numbers say it will pay back

We start from your margin, find the ROAS you need to break even, and build campaigns around that number. Every week you see what worked, what did not and what we do next.

Ad spend decisions based on your numbers, not guesses.

Who this is for

  • Brands whose ROAS is falling while spend rises
  • Stores ready to scale after fixing checkout
  • Founders tired of reports full of reach and clicks but no profit
What's Included

What You Get

01

Cold-to-repeat customer funnel structure

Campaigns for new buyers, warm audiences and repeat customers.

02

Budget rules based on break-even ROAS

Clear rules for when to scale, hold or cut a campaign.

03

Creative testing framework

A steady process to test hooks, angles and formats.

04

Weekly reporting

CPA, ROAS and AOV in a report you can actually read.

How It Works

Our Process

Calculate

Margins and break-even ROAS.

Structure

Build the account and funnel.

Test

Run creative and audience tests.

Optimise

Apply budget rules weekly.

Scale

Increase spend where it pays back.

FAQ

Common Questions

What ad budget do I need to start?

It depends on your margin and break-even ROAS. We work this out in the free audit.

Do you manage both Meta and TikTok?

Yes. We plan the split between them based on your product and audience.

How soon will I see results?

Ads need a testing period. We do not promise guaranteed results, but you will see the numbers every week.

Ready to Turn Your Store Into a Growth Machine?

Get a free growth audit. We'll review your store, ads and offer, and tell you the 3 fixes that matter most.