Home Case Studies 8.81x ROAS

CASE STUDY 02 · META ADS

8.81x ROAS on Meta Ads for an e-commerce store

Real Meta Ads Manager numbers: Rs 38,485 spent, 131 website purchases and Rs 339,046 in tracked sales.

CASE STUDY 02 · META ADS · E-COMMERCE

8.81x ROAS: Rs 339K in sales from Rs 38.5K ad spend

Budget, amount spent, impressions & reach

ROAS & purchase value

Purchases & cost per purchase

One Meta purchase campaign at Rs 2,250 a day brought in 131 website purchases worth Rs 339,046, at Rs 293.78 per purchase. Every rupee spent on ads came back as Rs 8.81 in tracked sales.

8.81x

Purchase ROAS

Tracked purchase value ÷ spend

Rs 339K

Purchase value

Rs 339,046 tracked revenue

131

Website purchases

Optimised for purchases

Rs 294

Cost per purchase

Rs 293.78 average

From impressions to orders

Impressions

90,229

People reached

33,181

Website purchases

131 (0.15% of impressions)

Each person saw the ads about 2.7 times on average, so the audience was not over-exposed: there was still room to scale.

Rs 2,250

Daily budget

Rs 38,485

Amount spent

90,229

Impressions

33,181

Reach

2.72

Frequency

Rs 427

CPM (per 1,000 impressions)

0.15%

Purchase rate

Rs 2,588

Average order value

What the numbers tell us

Profitable from the first rupee

At Rs 293.78 per purchase against an average order of about Rs 2,588, ad cost was roughly 11% of each order’s value.

Efficient reach, not boosted likes

Rs 38,485 reached 33,181 people at about Rs 427 per 1,000 impressions, with the campaign optimised only for website purchases.

Room to scale

A frequency of 2.72 means the same budget had not yet saturated the audience, so spend can be increased step by step while watching ROAS.

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