How combo offer architecture and broad Meta Advantage+ testing turned Rs 44,100 in ad spend into Rs 397K+ tracked revenue in 30 days.
For a growing fashion & accessories store, Marksol moved beyond traditional Meta Ads tactics, combining offer architecture with broad Advantage+ testing. In 30 days we raised average order value and held cost per purchase in the Rs 264–313 range.
Instead of single products we built a high perceived-value “2 combo” bundle. Shoppers felt bigger savings, AOV jumped, and ad cost became profitable from the very first purchase.
We dropped micro-audiences for broad targeting and designed the first 3 seconds of each video so only serious buyers stopped and clicked, letting the algorithm find cheaper, higher-quality customers.
Low-budget test campaigns gave fast feedback, then budget moved step by step into the winning combo campaign.
| Campaign | Daily budget | Spent | Purchases | Cost / purchase | Revenue | ROAS |
|---|---|---|---|---|---|---|
| 2 combo (bundle offer) | Rs 1,000 | Rs 8,176.59 | 31 | Rs 263.76 | Rs 109,549 | 13.40x |
| 3rd ads (scale campaign) | Rs 2,250 | Rs 34,057.74 | 109 | Rs 312.46 | Rs 274,280 | 8.05x |
| Cap + Ass (validation) | Rs 500 | Rs 1,877.19 | 6 | Rs 312.87 | Rs 13,685 | 7.29x |
| Total | — | Rs 44,111.52 | 146 | Rs 302.13 avg | Rs 397,514 | 9.01x |
Without a strong offer, even the cheapest ad loses money. The combo model helped customers decide fast.
Keeping cost per order between Rs 264 and Rs 313 gave the brand stronger cash flow in the local market.
Ready to scale your brand’s unit economics?
A 13.40x peak ROAS on the bundle campaign and 9.0x blended ROAS across three campaigns.
30 days, from 20 September to 19 October 2026.
Combo offer architecture to raise AOV, broad Advantage+ targeting with qualifying video hooks, and controlled budget scaling.
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