Real Meta Ads Manager numbers: Rs 38,485 spent, 131 website purchases and Rs 339,046 in tracked sales.
One Meta purchase campaign at Rs 2,250 a day brought in 131 website purchases worth Rs 339,046, at Rs 293.78 per purchase. Every rupee spent on ads came back as Rs 8.81 in tracked sales.
Each person saw the ads about 2.7 times on average, so the audience was not over-exposed: there was still room to scale.
At Rs 293.78 per purchase against an average order of about Rs 2,588, ad cost was roughly 11% of each order’s value.
Rs 38,485 reached 33,181 people at about Rs 427 per 1,000 impressions, with the campaign optimised only for website purchases.
A frequency of 2.72 means the same budget had not yet saturated the audience, so spend can be increased step by step while watching ROAS.
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