Author · Marksol Insights
Hasan Farid Joyia
Founder & CEO, Marksol · Lahore, Pakistan
Hasan Farid Joyia founded Marksol, a Lahore e-commerce growth agency working with brands since 2023 and incorporated with the SECP in 2025. He has been an entrepreneur since 2014, spent seven years as a Senior Correspondent at HUM News and led media and strategic communications at Pakistan Kissan Ittehad. At Marksol he leads Meta ads, Shopify, content, SEO and PR work for Pakistani brands, and writes guides based on real numbers from client accounts.
- Meta & TikTok ads
- Shopify growth
- E-commerce SEO
- Brand PR & media
- Featured in The Nation
- 9 LinkedIn Learning certificates
Articles and case studies by Hasan
Growth Guides · 13 Nov 2026
Meta Andromeda Update 2026: What Changed and How Pakistani Brands Can Win
What the October 2026 Meta Andromeda update changed, with Meta's own figures, real Marksol client data, the mistakes that will cost brands…
Case Studies · 10 Nov 2026
Brand Identity Case Study: Mukhmal Women’s Wear Brand
Mukhmal brand identity case study: how Marksol built a new women’s wear brand from zero, with logo, colours, typography, packaging, signage and…
Case Studies · 9 Nov 2026
Meta Ads Case Study: Hair to Stay Hits 31.5x ROAS
Meta ads case study: how Marksol turned Rs 6,351 in Meta ads into Rs 1,99,998 in website sales for Hair to Stay,…
News · 8 Nov 2026
Marksol and ZAPTA Technologies Sign MOU on AI Tools and Digital Marketing
Marksol and ZAPTA Technologies signed an MOU in Lahore to offer software, AI tools and digital marketing to Pakistani businesses together.
Growth Guides · 7 Nov 2026
AI Social Media Advertising in Pakistan: A Brand Guide
AI social media advertising in Pakistan explained: Meta Advantage+, TikTok Smart+, AI ad creatives, ad checks, budgets and policy rules, with a…
Growth Guides · 7 Nov 2026
Clothing Brand Marketing in Pakistan: A Practical Guide
Clothing brand marketing in Pakistan: season planning, Instagram, product shoots, Meta ads, WhatsApp orders, sizing and returns, with a 30-day plan for…
Growth Guides · 5 Nov 2026
Brand PR in Pakistan: Build Trust Through Media
Brand PR in Pakistan explained: what PR does that ads cannot, finding your story, press releases, TV and digital media, founder profiles…
Growth Guides · 4 Nov 2026
Product Launch Strategy for Pakistani Brands
A practical product launch strategy for Pakistani brands: research, positioning, pricing, pre-launch buzz, launch week, ads, creators and what to do after…
Growth Guides · 4 Nov 2026
Meta Ads Budget in Pakistan: How Much to Spend
How to set a Meta ads budget in Pakistan: work out break-even cost per order, the learning phase, testing vs scaling budgets,…
Growth Guides · 3 Nov 2026
Influencer Marketing in Pakistan: A Brand Guide
Influencer marketing in Pakistan for brands: picking creators, micro vs macro, UGC, briefs, fair deals, fake followers and how to measure real…
Growth Guides · 3 Nov 2026
Shopify Store Cost in Pakistan: What You Really Pay
Shopify store cost in Pakistan broken down: plans, theme, apps, domain, design, product setup and running costs, plus how to avoid paying…
Growth Guides · 2 Nov 2026
How to Reduce COD Returns and Fake Orders
Practical ways to reduce COD returns and fake orders in Pakistan: order confirmation, smart limits, honest product pages, courier choice and tracking…
Case Studies · 2 Nov 2026
Lusora Shopify Store Case Study: K-Beauty Store Built by Marksol
Lusora Shopify store case study: how Marksol designed and built a mobile-first store for original Korean skincare and makeup in Pakistan, with…
Growth Guides · 2 Nov 2026
TikTok Ads in Pakistan: A Guide for Online Stores
TikTok ads in Pakistan for online stores: how they work, what to film, budgets, Spark Ads, the pixel, and how to judge…
Growth Guides · 1 Nov 2026
Shopify CRO in Pakistan: Turn Visitors Into Orders
Shopify CRO in Pakistan explained simply: why visitors leave, how to fix product pages, COD checkout, speed and trust, and how to…
Growth Guides · 1 Nov 2026
Shopify vs Daraz: Where Should Your Brand Sell?
Shopify vs Daraz for Pakistani brands: costs, control, customers, COD, ads and profit compared, plus a simple plan to use both without…
Growth Guides · 28 Oct 2026
How a New Kids Brand in Pakistan Made Rs 10 Lakh in 45 Days (Real Shopify and Meta Ads Data)
MiniKo, a new Pakistani kids brand, crossed Rs 10 lakh in sales from 440 orders in 45 days. Real Shopify and Meta…
Case Studies · 25 Oct 2026
Case Study: Kissan Ittehad Pakistan, Political PR and Media Campaigns
Marksol runs media and public relations for Kissan Ittehad Pakistan and its Chairman, Khalid Hussain Batth: social media, TV and press coverage,…
Case Studies · 25 Oct 2026
Case Study: Pakistan Muslim League (Q), Political PR and Media
Marksol has worked with Pakistan Muslim League (Q) on political PR: social media, TV and press coverage, campaign media, and TV and…
Case Studies · 22 Oct 2026
Case Study: New E-Commerce Store, Rs 520K in Sales in the First 30 Days
A brand-new e-commerce store with no sales history reached Rs 520,489 in sales, 229 orders and 13,285 sessions in its first 30…
Case Studies · 22 Oct 2026
MiniKo Case Study: Rs17.4 Lakh in Sales in 58 Days at 9.9x ROAS
MiniKo, a new Pakistani kids brand, made Rs1,739,259 from Meta ads in 58 days at 9.89x ROAS with 629 orders. Full strategy,…
Case Studies · 21 Oct 2026
Case Study: 13.4x ROAS with Combo Offers
A fashion and accessories store reached 13.4x peak ROAS and Rs 397K+ tracked revenue in 30 days, built on combo offers and…
Case Studies · 21 Oct 2026
Case Study: 8.81x ROAS on Meta Ads
One Meta Ads purchase campaign for an e-commerce store returned 8.81x ROAS: Rs 339K in purchase value and 131 purchases from Rs…
Growth Guides · 21 Oct 2026
How to Choose the Right Digital Marketing Agency in Lahore
A practical 2026 guide for Lahore business owners: which marketing services matter, how to judge agencies, PKR cost ranges, red flags and…
Growth Guides · 21 Oct 2026
Shopify Developer Cost in Lahore: Prices, Process & Hiring Checklist (2026)
What a Shopify developer in Lahore should build for you: COD flow, local payments, couriers, WhatsApp confirmation, PKR costs, timelines and how…
Growth Guides · 21 Oct 2026
How to Choose a Facebook Ads Agency in Lahore: A 2026 Playbook for Meta & TikTok
How Pakistani brands run profitable Meta and TikTok ads in 2026: true ROAS after COD returns, offers, creative testing, CAPI, PKR budgets…
Growth Guides · 21 Oct 2026
E-Commerce SEO Checklist for Pakistani Online Stores: Rank on Google and AI Search (2026)
How Lahore and Pakistani online stores rank on Google and AI search in 2026: keywords, Shopify pages, technical SEO, local SEO, costs…
Growth Guides · 21 Oct 2026
Social Media Marketing Packages in Lahore: Prices, Deliverables & How to Choose (2026)
What a social media agency should really deliver for Lahore brands in 2026: video, UGC, Urdu content, DM-to-WhatsApp sales, influencers, PKR costs…